The SoftLightes

If you've been reading blogs lately, every taste maker and their mother has been writing about the debut album from the SoftLightes. Amazingly titled Say No to Being Cool, Say Yes to Being Happy, the album itself is quite reflective of the title's message. The SoftLightes write friendly, accessible, and sometimes--dare I say--fluffy songs that are both sincere and joyful.

The album is nothing extraordinarily different, but they are certainly the best at what they do. Their dreamy pop songs and shoegazey harmonies envelop the listener in a wall of sensory sound. But don't think that means this is just another band that goes under the "experimental" category--in fact, it couldn't be further from it. This album is a lot of fun, and it seems quite clear to me that the SoftLightes don't take themselves too seriously. I often admire when bands are able to do this--the result is an album that plays more like an open diary, a real dialogue, a reality.

Highlights on the album include my personal favorite "If the World Had Cookies", a song which represents everything that the SoftLightes do well. Also, "Girlkillsbear" is a must-listen, featuring silky smooth vocals and an ethereal electropop beat. If you're looking for something a little more upbeat, "Heart Made of Sound" might be right up your alley, which is perhaps the most polished song on the album.

What are you waiting for? Go and buy Say No To Being Cool, Say Yes to Being Happy.
Watch the video for "Heart Made of Sound". It's friggin' awesome.

Listen to "If the World Had Cookies" (courtesy of linesthroughlines)
Listen to "Girlkillsbear". (courtesy of HSB)